The Zachary Group

Family owned • Brisbane, Australia

Building ideas
that matter.

Started by two people. Inspired by one little Frug. Driven by curiosity, customer needs and the belief that the best way to understand an idea is to test it.

Ash and Brad Sexberg with Zach at Zach's Pet Shop

Some ideas became businesses. Some became lessons. Every one made us better.

About us

Built around family, pets and practical ideas.

Ash and Brad Sexberg founded the company, originally Brash Enterprises, in February 2017 while exploring a range of business ideas.

The arrival of Zach, their Pug and French Bulldog cross, focused many of those ideas toward pets. From retail and wholesale to product concepts and service experiments, the pair learned by building, testing and listening to customers.

Through Zach’s Pet Shop and B2B Pet Supplies, they served more than 25,000 customers before selling the businesses in November 2022. Today, The Zachary Group remains in an R&D and investment phase, evaluating opportunities where real customer needs, commercial value and thoughtful execution meet.

How we think

Every venture started with a problem worth exploring.

01

Rental Inspect 4 Me

How can busy or interstate renters inspect a home when they cannot attend in person?

02

Zach’s Pet Shop

How can pet families receive better products, service and care?

03

Pet Monster

Could wholesale pet supply be made more accessible for independent retailers?

04

B2B Pet Supplies

How can Australian and New Zealand pet businesses access distinctive international brands?

What we built

Two businesses. One purpose.

Creating better experiences for pet families and the independent businesses that serve them.

Family pet retail

Zach’s Pet Shop

Zach’s Pet Shop was a small family-operated pet supply boutique founded in Brisbane. From 2018, we shipped pet supplies to dog and cat families around Australia and overseas. It was born from the love of our Frug, Zach.

After its sale, Zach’s Pet Shop continued under new ownership from the Central Coast of New South Wales.

2018 to 2022Australia and overseas
Visit Zach’s Pet Shop

Wholesale distribution

B2B Pet Supplies

Importer and distributor of pet supplies to Australian and New Zealand pet shops and veterinary clinics.

Our range included Natural Dog Company and All For Paws. The business grew from earlier wholesale experimentation through Pet Monster Pet Supplies.

Australia and New ZealandPet shops and veterinary clinics

Experiments and lessons

Not every idea needed to become a success.

We are proud of the ventures that worked and equally honest about those that did not. Each helped us understand customers, product-market fit, operations and when to persist or stop.

Rental Inspect 4 Me logo

Rental Inspect 4 Me

Our first service concept: attending rental inspections for time-poor or interstate renters. It attracted media attention, but not enough sustained market demand.

Read the 2017 feature →
Pet Monster Pet Supplies logo

Pet Monster

Our first attempt at wholesale pet supplies. It did not scale, but validated the model and lessons that later informed B2B Pet Supplies.

Zachary and Saffron logo

Zachary & Saffron

An experimental homewares and lifestyle store that tested our ability to build outside the pet category.

Shush Dog logo

Shush Dog

A small dog treat concept that gave us practical experience in product development, branding, packaging and demand testing.

Ash, Brad and Zach working together

Our philosophy

Curiosity without ego.

We believe ideas should be tested in the real world. Evidence matters more than attachment. A venture that closes can still create lasting value when the lessons shape what comes next.

Building through experimentation

A timeline of ideas, businesses and lessons.

Zach enters our world

The little Frug who shifted our attention toward pet retail and inspired much of what followed.

Brash Enterprises founded

A company created to explore ideas, launch products and build businesses.

Rental Inspect 4 Me

Our first service experiment. Media coverage, genuine customer insight and an early lesson in market demand.

Zach’s Pet Shop created

Our family pet retailer launches and grows to serve customers across Australia and overseas.

Zachary & Saffron

A homewares experiment that broadened our understanding of retail and product-market fit.

Pet Monster begins

Our first wholesale pet supply concept and an important predecessor to B2B Pet Supplies.

The Zachary Group

Brash Enterprises adopts a broader identity to reflect ambitions beyond a single brand or category.

Shush Dog and other concepts

Small product experiments, including Shush Dog and Heart Beat Sheep, continue our learn-by-building approach.

B2B Pet Supplies

The wholesale model matures into a dedicated importer and distributor serving Australia and New Zealand.

Business sale settles

After serving more than 25,000 customers, Zach’s Pet Shop and B2B Pet Supplies are handed to new owners.

R&D and investment

Ash and Brad continue their corporate careers while The Zachary Group researches and evaluates future opportunities.

Meet the family

Meet the people (and Frug) behind The Zachary Group.

Ash Sexberg

Co-founder

Ash Sexberg

Ash brings experience across product strategy, customer experience, digital transformation and commercial growth. He helped shape new concepts, build customer propositions and guide the group’s retail and wholesale ventures.

Zach the Frug

Chief Happiness Officer

Zach

The reason much of this began. Zach inspired the move into pets, appeared in brand photography and remained closely involved in meetings, treats and quality control.

Brad Sexberg

Co-founder

Brad Sexberg

Brad brings a practical focus on strategy, growth, operations and turning ideas into reality. Together with Ash, he helped build, operate and ultimately sell the group’s pet businesses.

LinkedIn

Get in touch

Ideas start with a conversation.

Whether you’re looking to discuss business, investment, corporate opportunities or simply say hello, we’d love to hear from you.

07 2101 2999Follow The Zachary Group on LinkedIn